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It’s not often you stay in a hotel with only one room; but then again, what defines a hotel anyway? Is it an establishment offering daily room service and cleaning? Is it a place to stay overnight when you want a little luxury in your life? Hotel Droog (pronounced ‘drock’ with that phlegmy throat twang only the Dutch do well) is all of the above and more. Part hotel-part-design-studio-part-retailer-part-event-room-part-gallery-part-café….phewf, this collective space takes the traditional and somewhat stuffy ideals of large commercial hotels and turns them on their head.
Located in the heart of Amsterdam’s hip inner-city old textile district, Hotel Droog is made up of several renovated 17th century brick houses and holds more out-of-the-box conceptual designs than most Dutch galleries put together. Entering the Droog Shop on the ground floor is like stepping into your own version of Alice in Wonderland, complete with quirky and futuristic products and home-wares.
As you travel deeper into the wonderland, any doubt you had about Hotel Droog being one of the most unique design spaces in Europe will vanish down the proverbial rabbit hole. As the stairways twist and turn you’ll find yourself inside the vibrant ‘Roomservice Café’, dotted with designer oddities like the Eiffel-tower fish tank, the armchair made entirely of newspapers and the wonderfully mismatched rugs. Even the ‘fairytale garden’, with its mix of real and faux plants and wildlife, is something else entirely. And the staff wouldn’t have it any other way.
You see, the Droog brand has many facets, and the Droog building provides a place for these facets to combine with unexpected simplicity. Founder of Droog, Curator and Gallery Director, Renny Ramakers, says “Hôtel Droog brings all of our activities under one roof—from curation to product design, exhibitions and lectures—and invites people to plug in as they choose.”
As a design studio and retailer, Droog aims to re-think industrial concepts. The Droog mentality unpacks many aspects of the human condition and aims to develop new tools and business models for the future of society.
As a café, gallery and events space, Droog aims to essentially bring people together in different ways. It aims to educate and engage with the public through high-profile, innovative collaborations with brands such as New Original project, the Rijksmuseum, the Museum of Sex in New York, the CACAU Cultural Centre in São Tomé, and all of the products they produce and sell in store.
AAnd finally as a hotel, Droog offers likeminded guests an ultra-unique penthouse apartment to chill out in.
You go to Droog to eat, to drink, to stay, shop or think the Droog way, but in my case I was experiencing it all for three whole days, staying in their ‘One and Only Room’. And what a room is was…
Hotel Droog Amsterdam ‘One and Only Bedroom’: The Lowdown
Hotel Droog Amsterdam – Location
Address: Staalstraat 7B, 1011 JJ Amsterdam, Netherlands
Stefanie stayed in the ‘One and Only Bedroom’ during July 2016, courtesy of Droog. As always, she’s keeping it real and all her opinions are her own.